Sponsors

Why Virtual?
“...marketers continue to focus more of their budgets on digital marketing, where effectiveness can be measured more precisely in click-throughs, information downloads and other forms of immediate viewer response...”

“consumers increasingly use digital media not just to research products and services but to engage the companies they buy from as well as other consumers who may have valuable insights……Even executives responsible for multi-million dollar corporate procurements conduct research for their purchases on the web…”
Future Tense: The Global CMO – Economist Intelligence Unit: 2008

“We find now that even high-level executives are browsing for information online. They’re starting off with search engines, but then move to forums and blogging sites. So you’ve got to get your information out there in all formats now. You’ve got to be more integrated.”
Richard McCormack, Senior VP Marketing, Fujitsu Computer Systems (North America)

TOTAL MARKET REACH PER MONTH OF c. 500,000

Plus an extensive targeted marketing campaign, including email marketing, social media and search engine marketing.

Why take part?

• Online events compliment your live ones by extending your brand and lead generation efforts well beyond the physical event, with a very low cost per touch
• PharmaManufacturersArena.com allows you to educate customers/ prospects about your latest products, innovations, technology partnerships, and product launches
• The rich Program content will attract the audience you want to interact with to meet your lead generation and qualification needs. The anonymity of attendees roaming the physical event evapo­rates. Instead, sponsors receive detailed marketing data about attendees, much better than any other marketing vehicle available today
• New technology, including the most business-applicable elements of web 2.0 and social network­ing, make it extremely easy for professional networking
• Most virtual event organizers see many more C-level executives than at a physical show, where popping in for a couple hours is simply not an option
• Cost effective: Staff and speaker travel costs are eliminated - as are weather and travel risks
• Attendee networking and consistent marketing will keep old and new attendees coming back to see updates (the event ‘lives’ for 3 months after the actual dates, with content being refreshed) Every return visit provides another opportunity for customer/prospect callback

What PharmaManufacturersArena.com will do for you?
A dedicated account services representative will work with you to build a customized virtual booth according to your direction and specifications. Choose from an assortment of booth de­signs, Web pages, PDFs, demonstrations and Webcasts to help educate visitors. We’ll walk you through the chat functionality— which enables you to connect with decision-makers—as well as other features associated with your participation.

Attendee Interaction
Sponsors will see attendees enter their booth and can communicate with them using instant message chat, email within the show or exchange electronic business cards. Clicking on a person’s photo at the show allows you to instantly see their profile. Exhibitors can also use powerful search tools within the show to find targeted prospects, and proactively communi­cate with anyone at the show even if that prospect never entered your booth.

Booth Staffing
Staffing the booth is easy. At the bottom of each booth are the icons or photos of booth per­sonnel ready to communicate with visitors. Booth personnel can do other work while “staffing” the booth (like Excel, email, etc.).

Reporting
The lead capturing and reporting capabilities go far beyond expectation by delivering a depth of data that can only be achieved in an online environment. Every page view, download, semi­nar attended, booth visit can be plotted and timed, then cross referenced with demographic data and answers to survey questions to provide you with a high-quality assessment of what the top leads are.

Lead Capture
Lead reports can be downloaded in real time making immediate connection with prospects a reality. This enables businesses to make a phone call or send an e-mail to a prospect quickly, even while they are still in your booth. Each sponsor receives the following lead details: con­tact info, profile information (filled out at registration: i.e. business focus, decision making authority, etc.), what content was viewed, how long it was viewed and the transcript of the con­versation. The data portal is a revolution for converting your hundreds of leads into “deals.” Get detailed information on everyone who visited your booth, along with transcripts of all your communications during the show!

Post-Event
Clinical Trials Virtual won’t be over when it’s over. The event will be available in an archived format for 90 days for on-demand convenience to attendees - and to generate more leads for sponsors.

Typically the on-demand period generates 25% of total leads.