From telehealth to decentralised trials, the entire healthcare industry has realised the true value of digitalisation in recent years. Medical affairs teams are no exception. Here, we discuss the benefits and challenges of engaging medical professionals on digital channels.
No clinical study can take place without informed consent. But with studies becoming increasingly complex and often remote, it’s the right time to take that step forward to reimagine how the consent process is managed.
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Although orphan drugs are developed to address the unmet medical needs of rare disease patients, traditional launch strategies have failed to deliver widespread access. But is there a lucrative yet underserved market and patient population hidden just outside of the EU-5?