IQVIA Holdings Inc is a provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. The company operates its business through three segments – Technology and Analytics Solutions, Research and Development Solutions, and Contract Sales and Medical Solutions. The Technology and Analytics Solutions segment includes technology platforms, real-world solutions, analytics and consulting services, and information offerings. Technology platforms provide Software as a Service (SaaS) solutions that facilitate commercial and clinical processes such as customer relationship management (CRM), performance management, real-world evidence generation, compliance and safety reporting, incentive compensation, territory alignment, roster management, call planning, multi-channel marketing, and master data management. Its real-world solutions use privacy and security safeguards to protect non-identified patient-level medical claims, prescriptions, electronic medical records, genomics, patient-reported outcome, and social media data. Its analytics and consulting services consist of strategic and implementation consulting services including advanced analytics and commercial process outsourcing services. The Research and Development Solutions segment’s offerings cover project management and clinical monitoring, clinical trial support services, clinical laboratory services, strategic planning and design, and decentralized clinical trials. Clinical laboratory services consist of central laboratory, genomic, bioanalytical, vaccine, and biomarker laboratory services. IQVIA’s Contract Sales and Medical Solutions segment offers health care provider engagement services, patient engagement services, and medical affairs services.