Blossom Water to distribute floral-enhanced natural essence waters at all Kroger stores

30th August 2016 (Last Updated August 30th, 2016 18:30)

Blossom Water, a US-based producer of natural flavoured waters, will distribute its floral-enhanced natural essence waters in 1,075 stores owned by the Kroger family of companies.

Blossom Water, a US-based producer of natural flavoured waters, will distribute its floral-enhanced natural essence waters in 1,075 stores owned by the Kroger family of companies.

The natural essence waters will be available at all the stores that operate under the supermarket banners of Kroger, Ralphs, Dillons, Smith's, King Soopers, Fry's and QFC, as well as the multi-department store banner of Fred Meyer.

Blossom Water president and cofounder Steve Fortuna said: “Kroger is not just a leader in food and beverage sales.

"Blossom Water is quickly gaining resonance with consumers nationwide."

"It is an industry thought leader. Their authorisation affirms, not only for us but for other forward-looking retailers, that Blossom Water is quickly gaining resonance with consumers nationwide."

Established in 2013, Blossom Water produces floral-enhanced natural essence water in four flavours, namely lemon rose, plum jasmine, grapefruit lilac, and pomegranate geranium.

Blossom Water lemon rose is distilled using Rosa × damascena, which is commonly known as Damask or Turkish Rose. The ingredient has been harvested for centuries in the country's Isparta Province.

The company said that all Blossom Water flavours deliver a delicate floral note finish that is subtly aromatic yet crisp.

Each flavour is made up of pure water infused with essences of the fruit and flower, and balanced by a natural sweetener.